Saturday Insurance

about us

We didn't invent insurance

But we’re on a mission to make it better – one customer at a time

Customers first, always

Building financial security is more important than ever. People are living longer, jobs are less stable and many of us are taking care of multiple family generations. And although insurance is a really important part of any financial plan, most people don’t know where to begin or who to trust. That’s why we created Saturday.

At Saturday, our mission is to make insurance simple, transparent, and affordable for everyone.

We are a licensed, independent insurance advisor that makes it easy to shop online for the insurance products that matter most. Saturday offers life insurance and disability insurance to protect your income while you’re working, and income annuities and long-term care insurance to protect your savings in retirement. We make it easy to get quotes from multiple top insurers and you can shop online at your own pace without any salespeople bothering you. And when you’re ready, expert advice is only a chat, email or phone call away.

Built by industry experts

Chris Cheng and Dennis Ho, Co-Founders of Saturday Insurance, standing side-by-side in park

Saturday was founded by Chris Cheng and Dennis Ho, longtime friends with over 30 years of insurance experience between them. They share a passion for personal finance and giving everyone an opportunity to build financial security.

Protection you can count on

We believe it matters which insurer is standing behind your coverage. That’s why we only offer products from a curated group of top companies.

Our insurers have top financial strength ratings and are among the biggest, most trusted brands in the industry. They have a long history of meeting their promises and every one of them has been in business for over 90 years. Most importantly, we ensure each and every one of our partners has a core mission focused on what matters most – you.

With Saturday, you can sleep well knowing you have a great insurance company behind every policy you buy.

We’re on a mission to make insurance simple, transparent, and affordable for everyone.


Dennis Ho, Co-Founder & CEO

Saturday Insurance Services, LLC (“Saturday” or “Saturday Insurance”) is a licensed, digital insurance advisor. All tools, quotes, and information provided by Saturday are for educational purposes only and based on the limited information, if any, provided by you. We urge you to consult with your financial and tax advisors before making any purchase decisions. All quotes and estimates are non-binding and are not to be construed as a guarantee you will be able to purchase insurance. Availability of insurance and final pricing is determined solely by our insurer partners and subject to their review and acceptance of a completed application. All product guarantees are subject to the claims-paying ability of your insurer.